Graphic Design

Rachel Ruysch Pamphlet and Banner

As a project for my Graphic Design class, I designed a pamphlet and a street banner for a fictional Rachel Ruysch art exhibition at LACMA. I incorporated two of Ruysch's most famous paintings in my designs: Flowers, Fruit and Insects and Flowers in a Glass Vase. In the pamphlet, I used margins and gutters to separate the text, images, and captions. It was challenging to figure out how and where to use the images to best complement the text. Although I wanted a large image stretching across the front and back covers of the pamphlet, I also wanted to avoid cropping either of the images as much as possible, so I chose the landscape-oriented Flowers, Fruit, and Insects​ as the cover image. In both the pamphlet and the banner, I tried to find a balance between letting the title of the exhibition blend slightly into the painting and making it stand out enough to be readable. I also strived to repeat motifs, fonts, and colors from the pamphlet in the banner so that the theme of the exhibit was consistent in all methods of advertisement.