Velvet Box Identity Package
I created a logo and identity package for a fictional jewelry company called Velvet Box. The purple and gold color scheme of the logo symbolizes elegance and luxury, and the rotated V in the logomark represents a jewelry box. The interlocking circles are two golden rings that represent relationship and engagement. The name of the company is larger than its description, “Jewel Company,” which is centered underneath the name. The “V” of “Velvet” and the “J” of “Jewel” line up on a diagonal that follows the diagonal of the logomark. After designing the logo, I created an identity package that consists of an envelope, a letterhead, and a business card to complete the branding of the company.
The images below illustrate my logo design process in detail: